No business wants to get a bad review for its products or services. However, since it’s impossible to please all customers all the time, the likelihood of encountering dissatisfied customer reviews online is high. But businesses that respond adroitly, with a...
5 Ways To Keep Virtual Employees Motivated
The pandemic has created a new work order. Remote work is no longer considered uncharted territory. As companies worldwide are moving toward a virtual work environment, they are also struggling to find solutions to motivate employees and keep them engaged. Many...
What Strategic Buyers Will Look For in Your Business
Is selling your company part of your exit strategy? Here are 5 big considerations a strategic buyer will look at when evaluating the value of your business. 1. Purpose for Buying The first thing a strategic buyer will consider is their own purpose for being interested...
When the Time Comes to Fire a Family Member
Terminating an employee isn’t something business owners and CEOs relish. When the situation demands some drastic action, however, it’s necessary to follow through for the good of the business. The unpleasantness takes on an added dimension when the person being...
How Technology Can Help Increase Productivity
If you’ve been running a successful business the same way for a number of years, you may be a bit hesitant to implement change, especially when it comes to technology. For some, technology can be quite daunting, however, by not upgrading your technology you could be...
Managing Family Business Conflicts
Small business owners and CEOs have plenty to contend with as part of their normal daily operations. When the business is family-owned, a different crop of challenges may emerge. That’s because “the interconnected nature of family businesses means that family drama,...
Is “Emotional Marketing” the Best Way to Connect with Customers?
According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong...
5 Tips for More Effective Meetings, Virtual and Otherwise
Among many things the COVID-19 pandemic changed in the world, the concept of business meetings has undergone a dramatic transformation. For many businesses, meetings that take place on Zoom or other online platforms have become the default choice of venue. For other...
9 Ways to Keep Your Customers Longer
According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It is like filling a bucket with a...
13 Lessons In What NOT To Do In Your Business
There are many things successful business owners consciously steer clear of while going about running and growing their business. We asked 13 TAB members what they believe entrepreneurs should assiduously avoid doing at any cost. Learn from their hard-won lessons...
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