“Accountability” is another word for ownership—the attitude that “when an employee says that they will do something, they follow through with it and get it done” (of course, the same attitude applies to business owners and managers across the board). When a company’s...

  In this digital world, it is perhaps more relevant today that business owners provide a prompt and “unemotionally charged” response to negative customer feedback. Customer feedback is important. It can help bring attention to areas of your business that you may...

So far we have discussed the benefits of referral marketing and some great referral marketing ideas to get you started. Now let’s focus on developing your referral marketing system. This post will discuss when and how to ask for a referral, and how to capitalise on...

Businesses revolve around people. They’re what keep your company running smoothly, allowing your business to grow at a steady pace. Ultimately, expanding your business means expanding your network of people, from employees to customers. The obvious way to build your...

The most basic element of every successful company’s marketing message is their Unique Selling Proposition or USP. In running any successful business, it’s important to clearly differentiate the business in the eyes of potential customers and to continually focus on...

  Digital marketing is vital for any company these days, of any shape and size. Marketing, as a field, has almost entirely shifted into the digital realm and the possibilities for how it can be used to your company’s advantage are almost endless. In particular,...

  CEOs and business leaders understand that compartmentalising departments and tasks is not desirable, yet—paradoxically—silos still crop up in organisations and inflict damage on the bottom line. To counter this, it’s helpful to grasp specifically what the term...

It may be hard to predict what will happen in business in 2020, but betting that technology will continue to advance and influence the marketplace seems like a sure thing. Technological innovations may not be an area in which CEOs and business owners excel, but...

One of the main reasons why many businesses fail is due to lack of scaling. It's not enough to just have a good idea and an excellent marketing strategy. To remain competitive, you need to find new and innovative ways to capture a bigger slice of your market and to...

The term “company culture” gets tossed around a lot lately, and it’s true that a strong corporate culture can make a big difference in boosting employee recruitment and retention. But, increasingly, men and women who put in eight hours or more a day in the workplace...