In “normal” times, businesses often face the challenge of reducing expenditures while maintaining efficiency and productivity within their business operations. As we have noted before, “excessive costs—which also detract from funding new customer acquisitions or...
One of the most difficult things a leader will have to deal with in the workplace is the death of an employee. Whether the result of ongoing health complications or a tragic accident, a death in the company requires nuanced, careful handling. In recent times, I have...
When it comes to growing a business, most people look to bringing in new clients, landing a major contract or getting a new sale. What about your focus on existing customers? Your existing customers are your most probable (and most times the most profitable) source of...
In spite of all the changes rocking the business landscape, experts agree that email marketing remains a consistently effective way of reaching customers. In part, this is because companies can incorporate wording that speaks to improving the lives of the...
As a business owner, at some point, you will start thinking about what’s next; very often this thinking results in creating an exit strategy (or exit plan). Many business owners that I work with acknowledge the importance of an exit strategy, but they don’t know what...
Like every small business, your company does some things really well and occasionally falls short in other areas. For example, you may excel at distribution, but continuously grapple with responding to customer complaints in real time. Or you may have a powerful...
Marketing need not be a mystery or expensive. For many business owners who are tightening their belts and reducing expenses, marketing expenditures are often the first to get trimmed. The truth is, marketing should always be a constant, no matter the economic...
Over the last year, I have interviewed over 100 salespeople on behalf of our clients. I asked every one of them at the onset to describe their sales approach or methodology. In over 85% of cases, the candidate replied with some form of “I am a...
While every business owner has their own story about how they got started in business, if there’s one thing we all share in common, it’s that we hope our business succeeds. When many of us began our entrepreneurial journey, we dreamt big and had a vision of...
Fewer customers, fewer sales, decreased revenue streams. These conditions are familiar to virtually all CEOs and small business owners during this time of crisis. While some might argue that engagement in marketing activities during a slowdown is unwise, plenty of...
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