Incentivising Non-sales People

Make use of an “Ambassador Programme” within your organisation that provides an incentive for field personnel, technicians, etc. to identify potential opportunities for the sales force to engage clients or prospects. The incentive could be something like a €100.00 referral fee, or some other type of tangible reward. Outside of the benefit of having potential leads generated in this manner, it also solves the problem of non-sales personnel feeling intimidated by the prospect of selling. This approach takes the onus off of them, instead,  requiring only the ability to spot potential opportunity.