If you’re like me and you’ve had your business for 20-something years, then you know that gone are the days of the gold watch for staying loyal to a company for 30 years. Like many of my business owner clients, there was a time when loyalty to an employer meant...
Every business owner and professional on the planet is at least familiar with the social media behemoth LinkedIn. LinkedIn is the largest professional online network with more than 600 million professional profiles worldwide. LinkedIn has certainly evolved into an...
The challenge facing business owners and CEOs today isn’t a lack of data to help with key decision-making processes. Instead, it seems virtually impossible to sort through mountains of information in order to find the threads that pertain to business operations,...
Small businesses are increasingly aware that cyber crime can strike any enterprise, not just Fortune 500 companies. This realisation comes not a moment too soon since various studies estimate that nearly 50% of cyber attacks specifically target small businesses to...
Whether you recognise it or not, your business has a brand personality. The big question is, is it the one that you want? Brand personality is essentially the attributes one would ascribe to your brand if it were a human being. And just like people, a brand’s...
