According to the Small Business Association, “All humans feel four basic emotions: happy, sad, afraid/surprised, and angry/disgusted.” Of course, no business wants to spur feelings of disgust or anger with their customers, but as the SBA adds, “creating strong...
Among many things the COVID-19 pandemic changed in the world, the concept of business meetings has undergone a dramatic transformation. For many businesses, meetings that take place on Zoom or other online platforms have become the default choice of venue. For other...
According to Invesp, it can cost five times more to acquire a new customer than to keep an existing one. Many businesses spend most of their marketing dollars on finding new customers instead of nurturing the ones they already have. It is like filling a bucket with a...
There are many things successful business owners consciously steer clear of while going about running and growing their business. We asked 13 TAB members what they believe entrepreneurs should assiduously avoid doing at any cost. Learn from their hard-won lessons...
All businesses claim to value their employees and to be committed to a culture that recognises and rewards employee achievements. But success in this effort may be elusive, particularly if employers only half-heartedly embrace an “employee-centric” culture. By...
